QUESTIONS TO GRAPHIC DESIGNER ALESSANDRO GORI, BASED IN FLORENCE

Alessandro Gori Laboratorium is a graphic designer with a multi-disciplinary attitude; his works range from tout court graphics to objects with an "aesthetic function". He co-founded the nomadic project Laboratorium (2004 - 2012). He has worked with and currently collaborates with Pitti Immagine and Fondazione Pitti DiscoveryFondazione ZegnaEmilio Pucci, Fedrigoni, NAVA, Fortino Editions(that us), Marsiglio, Buchhandlung Walther König, MAXXI National Museum of XXI Century Arts. His projects have been exhibited in Stracrepaccio Paradise, il Crepaccio, Milan; Atlas and Workscape; XI Biennale di Architettura, Venice, and MONS 2015/ Ailleurs en folies Milan, MONS 2015/ Ailleurs en folies Milan, Belgium.

Alessandro Gori is a friend. We have worked together on many occasions, especially making books. His work is always unexpected, his sense of beauty has not trended, it’s a mix of experimental approach (Florence has an unique history in this regard) and classical asymmetry-symmetry.

Michela Arfiero

Pitti Immagine MMXVI Agenda, 2015

Pitti Immagine MMXVI Agenda, 2015

How did it begin?
I wanted it, I feel that there was the moment. Don’t ask me why

You in five words...
I
don’t
like
to describe
myself

Your work in five words...
Super-cali-fragilistc-expiali-docious
Super-cali-fragilistc-expiali-docious
Super-cali-fragilistc-expiali-docious
Super-cali-fragilistc-expiali-docious
Super-cali-fragilistc-expiali-docious

Your brilliant quality…

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Your main fault
Sometime I forget to don’t be afraid of the fear

Five places you love most in the world
Firenze, London, New York
Stay in front of amazing landscapes
The Matrix

Favorite color
White as rainbow
Favorite food
Pizza

Five books
Grapefruit, Yoko Ono; Ancient evenings, Norman Mailer; Dune, Frank P. Herbert; American Psycho, Bret Easton Ellis; The Ramayana

Five songs that you always listen
Depends by the moods; Love surf on Spotify; Now in the air: Fuck the pain away, Peaches; Twin Peaks theme, Angelo Badalamenti; Ancien egyptian music; Flesh without blood, Grimes; I’m not perfect (but I’m perfect for you), Grace Jones

Five artists or designers that have marked yourself
Matthew Barney
Bijork
M/M Paris
Peter Saville
Wolfgang Tillmans

Five fundamental fashion designer / fashion brands that you must have in your closet.
Raf Simons ever! It’s love! Martin Margiela, the faceless original one; Hedi Slimane, mostly in the Dior Homme period; Rei Kawakubo; Adidas.

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The garment and design object which you would not live without!
My iPhone! Yes. My iPhone.

Are you superstitious?
Superstitious sound too rational, in a spiritual way, yes I am.

Creativity means…
dream and do.

Could you briefly describe one of your latest works?
A landscape of tridimensional modular elements extruded to different heights.
Multicolors columns, plinths, bases as exhibition devices. A dislocated landscape splits in three rooms of a RenaissanceVilla, in the Tuscany countryside. White lines and words trace sets on the ground as an aestheticist playground. I am describing the “Elements” of an exhibition design commissioned last summer by Emilio Pucci. A garments exhibition. The idea was to transform one of the famous Emilio Pucci prints in something tridimensional, walkable, inhabitable. As a starting point I used “Duomo 1” an optical representation of the Florence dome, dated 1968. In this print the module is a rectangle with a round late, an abstract representation of the tile.

A form that repeat and repeat with various lengths and colors around a circular centre. A form that take and repeat and repeat in obsessed manner in the entire project: from the exhibition's pedestals/columns drawings to the drawing of the sets on the ground, which visually define the thematic areas. And again the drawing to customize a font. A DIN, that is the Maison font,  it become a PucciDIN, a font to write all the text into and for the exhibition, from the logo, to the words on the ground, to the wall texts to the captions. From the macrocosm to the micro. Design in a broad sense. A formal research with attention to the function

Stracrepaccio Paradise , sign and performace for the exhibition curated by Marcello Maloberti. Il Crepaccio, Milano, 2012

Stracrepaccio Paradise, sign and performace for the exhibition curated by Marcello Maloberti. Il Crepaccio, Milano, 2012